(April 1, 2013 through March 31, 2014)
This EEO Public File Report is filed in WCTL-FM’s public inspection file pursuant to Section 73.2080(c)(6) of the Federal Communications Commission’s (“FCC”) rules.
With the hiring of the Station’s fifth full-time employee on August 29, 2005, the Station became subject to the FCC’s EEO tracking and documentation requirements. As a religious radio broadcaster, the Station requires all employees to have religious belief or affiliation as a qualification for employment. The Station does not discriminate on the basis of race, color, national origin or gender from among those that share our traditional Christian beliefs. There were no additional full-time hires during the reporting period.
The following section describes Outreach Initiatives the Station engaged in during the annual reporting period:
Participation in events sponsored by organizations representing groups present in the community interested in broadcast employment issues, including conventions, career days, workshops, and similar activities and/or participation in other activities designed by the station employment unit reasonably calculated to further the goal of disseminating information as to employment opportunities in broadcasting to job candidates who might otherwise be unaware of such opportunities.
The General Manager taught a class in “Broadcast Advertising, Sales and Marketing” at Edinboro University of Pennsylvania. The course included information and discussions regarding employment opportunities in various forms of media, with an emphasis on radio/TV broadcasting.
The General Manager taught courses in “Beginning Reporting,” “Communication Strategies in Advertising” and “Sports Writing” at Edinboro University of Pennsylvania. All courses included information and discussions regarding employment opportunities in various forms of media, including traditional broadcasting.
The General Manager taught courses in “Audio Production,” “Feature Writing” and “Radio/TV Announcing” at Edinboro University of Pennsylvania. All courses included information and discussions regarding employment opportunities in various forms of media, with an emphasis on radio/TV broadcasting.
The Promotions Director participated in a Volunteer Expo at Edinboro University of Pennsylvania. The event introduced interested students to volunteer and internship possibilities at the radio station and other locations in northwestern Pennsylvania.
Establishment of an internship program designed to assist members of the community to acquire skills needed for broadcast employment.
We have an ongoing internship program that affords interested students the opportunity to work in programming, promotions, production, and other areas. The internships generally last several months. While the station discussed internship opportunities with several students, none were able to participate during this reporting period.
In addition, we always accommodate job shadowing requests and invite interested students to visit and shadow our personnel and learn about the broadcasting industry through observation and questioning.
Establishment of training programs designed to enable station personnel to acquire skills that could qualify them for higher level positions.
We have an ongoing effort to teach and train our air, sales and administrative staff members:
Sales meetings are held regularly to assist account representatives with personal and professional growth. The meeting days and times vary to accommodate the schedules of the staff, consultant and clients. Present are the General Manager, Account Executive and an outside consultant from Natalie Media.
Staff meetings are held weekly to inform the on-air staff and assist them in becoming more effective communicators. Upcoming activities and promotional events are also addressed. The meetings are held every Monday at 10:00 a.m. Present are the General Manager, Operations Manager/Program Director, Production Director, IT Specialist/Chaplain, Account Executive, Promotions Director/Events Coordinator, and Accountant/Traffic Director. Board members and other part-time staff are occasionally present at the meetings as well.
April 6 – 9, 2013
The General Manager attended the National Association of Broadcasters (NAB) and Broadcast Education Association (BEA) conventions in Las Vegas, NV. The NAB Show® is the world's largest event covering filmed entertainment and the development, management and delivery of content across all mediums. The event included a special Broadcast Management Conference designed to educate and inform media leaders. The Broadcast Education Association is the professional association for professors, industry professionals and students who are interested in teaching and research related to electronic media and multimedia enterprises. The events provided numerous opportunities for discussion, brainstorming and reviews of newer technologies that are impacting the broadcast industry.
June – December, 2013
The morning show announcers and the Program Director met regularly via conference call with Alan Mason of Goodratings Strategic Services, collaborating to improve on-air performance skills and achieve desired goals. Mason shared the tools of strategy, coaching, brand building, research, format architecture and practical experience to motivate the announcers and provide them with opportunities to expand their skillsets and understanding of the broadcast industry.
Sponsorship of events in the community designed to inform and educate members of the public as to employment opportunities in broadcasting.
Throughout the year we offer station tours to groups and individuals, designed to inform and educate members of the public as to employment opportunities and basic operations related to broadcasting. In every tour we speak with attendees (individuals, groups, students) and explain employment, internship and the operations at the radio station. We also field questions covering a broad range of topics.
April 10, 2013
The Production Director gave a tour to five Cub Scouts and three adults, explaining various aspects of broadcasting, suggesting educational courses for career preparation, and responding to questions.
April 24, 2013
The Promotions Director gave a tour to one adult and two children, explaining various aspects of radio broadcasting and responding to inquiries.
May 15, 2013
The Promotions Director presented a tour to an adult and child interested in learning about the broadcast industry.
February 7, 2014
The Production Director gave a tour to eight Cub Scouts (Waterford) and five adults, explaining various aspects of broadcasting, suggesting educational courses for career preparation, and responding to questions.
February 11, 2014
The radio station hosted 12 members of the “Support NWPA Business” group, providing a tour of the facility, explaining various aspects of broadcasting, suggesting educational courses for career preparation, and responding to questions.
Provision of training to management level personnel as to methods of ensuring equal employment opportunity and preventing discrimination.
March 26, 2014
A session was held with the Operations Manager/Program Director to review EEO recruitment and documentation materials to ensure that the organization operates appropriately to maintain EEO and prevent discrimination in hiring practices.